As we move further into 2018, digital marketing continues to evolve and become an important factor in a business' growth. It is crucial to always keep abreast with the ever changing trends and determine what strategy works best for your company.
For instance, the most successful businesses make use of the latest trends in SEO. The main focus of SEO Birmingham used to be about optimizing website code, structure, and content to better reach consumers. This strategy utilizes the proper use and placement of keyword phrases to get people to reach your website, blog, and other content; however, with the emergence of social media, like Facebook, Twitter, and Instagram, the SEO game is forever changed. These social media websites help you connect with potential customers as long as you stay on top of the key digital marketing trends.
Structured Snippets: Key to Delivering Information
With Google's latest improvements, they are now capable of conveying crucial information inside the search engine result's page (SERP) through structured snippets. Structured snippets allow businesses and advertisers to describe their services and products. Improving your snippets allows you to deliver important information to your potential customers without even needing to reach your site.
Increased Focus on Mobile Algorithm
SEO Birmingham specialists need to adjust to Google's latest mobile-first algorithm. This new update will be available by July; thus, it is crucial to focus and review your business' current mobile ranking factor.
•Page Speed: How fast does your website load? SEOs must now change their priority in website and content updates.
•Create a mobile website: Your website must now have mobile elements such as the ability to provide real-time help for customers through a chatbox.
Improved Social Media Presence
As previously mentioned in this article, the emergence of social media websites have changed the landscape of SEO. With that said, consumers and potential customers are using social media platforms to look for information. The best way to grab their attention is to present them with reliable and helpful content. As this trend continues to progress, content marketing must be optimized for social media websites and applications.
•Create a podcast to provide customers with new information on a regular basis
•Post a well-written, original blog content
•Livestream video for better customer engagement
Higher Demand For Video Marketing
Last year, there was a huge demand for video marketing. We can expect that this demand will continue to grow this year. In 2018, more and more companies are now relying on video marketing to improve customer experience. It is crucial to adopt video and visual content into your digital marketing strategy.
•Add a video to newsletters or marketing emails to improve click-through rates.
•Use video marketing to sell products as consumers are more likely to buy a product after watching a viral video.
•There is a higher demand for social media presence; thus, doing a live stream video for product demos, events, and interviews will help your business reach and interact with consumers. This helps in building trust in your viewers as well as humanizing your brand.
Putting More Importance to Quality Than Quantity
In the past, SEO specialists are more focused on producing more content with strategically placed keyword phrases so websites can rank better in search engines. This 2018, if you want to rank for a competitive keyword phrase, you need to produce high quality content. SEO Birmingham specialists are now focused on producing quality content combined with excellent promotion strategy for ranking.
Personal engagement and customer experience are vital factors for digital marketing. To make use of the unparalleled opportunities presented by this marketing trend, you need to stay on top and use the strategies within your arsenal to reach more readers, viewers, and consumers.
For instance, the most successful businesses make use of the latest trends in SEO. The main focus of SEO Birmingham used to be about optimizing website code, structure, and content to better reach consumers. This strategy utilizes the proper use and placement of keyword phrases to get people to reach your website, blog, and other content; however, with the emergence of social media, like Facebook, Twitter, and Instagram, the SEO game is forever changed. These social media websites help you connect with potential customers as long as you stay on top of the key digital marketing trends.
Structured Snippets: Key to Delivering Information
With Google's latest improvements, they are now capable of conveying crucial information inside the search engine result's page (SERP) through structured snippets. Structured snippets allow businesses and advertisers to describe their services and products. Improving your snippets allows you to deliver important information to your potential customers without even needing to reach your site.
Increased Focus on Mobile Algorithm
SEO Birmingham specialists need to adjust to Google's latest mobile-first algorithm. This new update will be available by July; thus, it is crucial to focus and review your business' current mobile ranking factor.
•Page Speed: How fast does your website load? SEOs must now change their priority in website and content updates.
•Create a mobile website: Your website must now have mobile elements such as the ability to provide real-time help for customers through a chatbox.
Improved Social Media Presence
As previously mentioned in this article, the emergence of social media websites have changed the landscape of SEO. With that said, consumers and potential customers are using social media platforms to look for information. The best way to grab their attention is to present them with reliable and helpful content. As this trend continues to progress, content marketing must be optimized for social media websites and applications.
•Create a podcast to provide customers with new information on a regular basis
•Post a well-written, original blog content
•Livestream video for better customer engagement
Higher Demand For Video Marketing
Last year, there was a huge demand for video marketing. We can expect that this demand will continue to grow this year. In 2018, more and more companies are now relying on video marketing to improve customer experience. It is crucial to adopt video and visual content into your digital marketing strategy.
•Add a video to newsletters or marketing emails to improve click-through rates.
•Use video marketing to sell products as consumers are more likely to buy a product after watching a viral video.
•There is a higher demand for social media presence; thus, doing a live stream video for product demos, events, and interviews will help your business reach and interact with consumers. This helps in building trust in your viewers as well as humanizing your brand.
Putting More Importance to Quality Than Quantity
In the past, SEO specialists are more focused on producing more content with strategically placed keyword phrases so websites can rank better in search engines. This 2018, if you want to rank for a competitive keyword phrase, you need to produce high quality content. SEO Birmingham specialists are now focused on producing quality content combined with excellent promotion strategy for ranking.
Personal engagement and customer experience are vital factors for digital marketing. To make use of the unparalleled opportunities presented by this marketing trend, you need to stay on top and use the strategies within your arsenal to reach more readers, viewers, and consumers.
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