What Does An SEO Specialist in Birmingham Do

Many SEO specialists don’t know how to explain what they do for a living. Most of the SEO specialists debate on how to answer that question. Should I say am an Internet marketer or simply an SEO? A person who spends most of his/her time glued to a seat to offer online services. When you give such wired answers, you will leave people staring at you like a statue. I'm a guy who organizes the websites on how they appear on search engine result page… Nope.

Even those in this industry find it difficult to explain to someone in a different industry what they do for a living. Search Engine Optimization is a technique that helps in ranking the websites in a search engine result like Yahoo, Bing, and Google. An SEO specialist is thus a person who analyzes and researches on the best trends and practices to help in developing and implementing strategies that improve search results. Therefore, this article will focus on some of the work that an SEO specialist in Birmingham does.

SEO specialists are gurus in consultation. This is one of the main jobs of SEO specialists as they liaise directly with clients in implementing the websites campaigns. It may take fewer months of a new website to start receiving a ranking. The work that consultant does may vary from organization to organization but among the major services include:

• Keyword Research
• Reviewing Existing Content on Your Website
• SEO Web design
• SEO Audits
• Link Building
• Content Writing

SEO Web Design

Web design is simply the process of planning, conceptualizing and building a collection of electronic files that determine colors, layout, text styles, graphics and interactive features that deliver pages to your site visitors.

SEO web design is one of the common services offered by an seo specialist birmingham. The specialist will create a website that has an attractive feel and looks but also one that generates traffic to your website and delivers a high rate of conversion. With other specialists, they will allow you to give brief and offer design vision that will allow you work with the design team.

SEO Audit

An SEO audit is a process of evaluating the search engine friendliness of a website in different areas. In simple terms, SEO audit is a quick, easy and healthy check of your website. Unlike traditional audits, SEO audit mainly focuses on performing marketing purposes. An audit conducted by an SEO Birmingham specialist seeks to identify issues and opportunities in the technical infrastructure of your website, the off page essentials, on page elements so as to optimize the search engine visibility, conversion, and usability. This helps in determining any online marketing activities and empty any obstacles and potential problems.

Keyword Research

Keyword research is wide and is one of the major services offered by an SEO specialist in Birmingham. There are many methods that can be used in creating shortlist keywords of your site. They include suggestions provided by clients, suppliers, surveying customers, Google analytics, using keywords research tools, competitor analysis and analyzing social media accounts. The method used will vary with different SEO specialist.

Choosing an SEO specialist in Birmingham can be tedious. This makes the experience boring rights from the word go. Thus, it is important to know that there are better benefits associated with hiring an SEO specialist.

Source : Click here.

Three Important SEO Trends That Will Affect Your Traffic

When you decide that time has come to enhance and increase your online look and digital presence, the question you will have to answer is how to achieve that goal. For this purpose you will surely need an experienced and highly qualified SEO company, that will boost your organic traffic and enhance your online presence. But how is it possible to find a great company with reasonable prices and solid experience? And what are the factors you should pay attention to in order to achieve the best possible final outcome. 

Start Searching in Prior

The first thing you should do is to start searching for SEO Birmingham companies  as early as possible. Patients and time are two important factors of making a good decisions. Thus, more time you have for doing a proper research, better your decision will be. Now, let’s look to the several newest trends in SEO world that will surely affect your traffic.  

Mobile First Index

 

Before now, Google was mostly assessing the certain website buy its desktop version. But not, according to the Google statement, ranking of your website will largely depend on it’s mobile version. This change is not going to happen in one week, or a month, but step by step mobile friendly website will have better chances to appear in the first pages of the Google search. SEO companies Birmingham must take this factor into the consideration. This change means that you should have at least as much quality content on your mobile friendly website as you used to have on a regular one. 

Content Marketing

Google always tried to provide searchers quality and relevant content. But now, high quality content is on Google’s priority list as never before. Engaging, informative and quality content will be placed on the fist pages of the search results. This means that your content should be well written, useful and attractive in order to make your website reliable and trustworthy. You may think that this was always an important factor, and your are right! But today, because of Google’s new priorities for accessing websites, high quality content is the key factor for improving your online appearance and boost the business. 

Rich Snippets 

Rich snippets have been the key of successful online appearance for the past few years, but today they are becoming even more important!

Other factors to keep high traffic:

• Website speed: if your website does not load in several seconds (3-4 seconds) your visitors will leave the website.

• Simple menu bar : if your menu bar is too complicated you will loose visitors. Generally, people won’t spend several minutes finding out what is happening on you website.

Common Mistakes To Avoid When Hiring SEO Agency

A great SEO company can take your business to the whole new lever. But at the same time, a bed SEO company can loose your time and destroy your company’s reputation. That’s why you must think twice before hiring Birmingham SEO agency and put the faith of your business into the stranger’s hands. Naturally, everybody wants to boost and support their business as much as possible, but the problem is, most of us don’t know how to achieve this goal. Here are most common mistakes I think people make when hiring SEO companies. Let’s discuss all of them one by one and see how we can avoid them. 

Hiring A SEO Agency That Does Not Provide Plan

One of the widely spread mistakes people make when hiring a SEO agency is choosing the companies that don’t want to provide a plan of action. Of course, search engine optimization is both art and science and you can’t plan every step. However having a general strategy is simply essential. Before any activities, a SEO agency should analyze market, decide what to focus on: international or local optimization, search for keywords and etc. Hire SEO Agency Birmingham that gives you a plan of action before doing anything else.

Hiring A SEO Agency That Keeps Information As Hostage

Well, even if the SEO Company you have chosen has prepared the plan but does not want to take the time and explain what the team is going to do and why, than what’s is the point of creating the plan at all? Try to find Birmingham SEO agency that explains every detail shortly and clearly. After all, you are in charge of any online campaign of content posted under your company’s name, so you must know what is going on. 

Falling For SEO Agencies That Guarantee Results

It’s is essentially important for you to understand that search engine optimization is a long process and nobody can guarantee fast results. Guarantees in this industry can be referred as a red flag. With fast changing google criteria and many other factors that largely determine your website ranking, no SEO company can give you any guarantees. A great SEO company will give you a plan of how the team is going to help your website to rank higher. They will analyze keywords, create quality and engaging content, build backlinks, take time to explain all of this two you but never, never give you any guarantees. 

Forgetting About Reviews

Right now, you may have a logical question: If I should not expect guarantees from SEO agency, how I know that it is worth hiring. Well, experience is the best indicator.  Well considering to hire a certain SEO company, find out about its experience, read reviews and most importantly try to talk with the previous clients.

Important SEO Tips For Optimizing Your Website

If you want to get your website on the first or second page of a Google search, you’re going to have to work at it. Here we offer some simple tips to help you search engine optimise your site.

Use an SEO agency

The best way to get your website higher in the search results is to employ the services of a professional SEO agency. Yes, it will cost more money than doing it yourself, but if you want it done quickly and done well, there are plenty of very good SEO experts to choose from.

However, if you are just starting up, and money is tight, you can make a start at SEO yourself and then hire an agency later on when you can afford it.

Theme your website

Choose a theme for your site. If you are a retailer specialising in one range of products, this will be fairly easy. If you intend to start a blog site, or similar, then choosing one main topic is very important. You can still cover other topics but you should have one primary subject.

Keywords

Include your main keyword in the title of the site, the domain name, the site description, blogs, categories, titles and content.

For example, if you are a personal trainer in the Midlands and are looking to improve your site’s SEO, ‘Birmingham personal trainer’ and other, similar keywords should appear naturally within the content of your site. Again, SEO Birmingham agencies specialise in creating content with the most appropriate keywords.

Internal links

Search engines like to see a nice web of links within a website. Link to your primary pages from your home page and also create links between those primary pages.

Use permanent links

Permalinks are less susceptible to become broken links – search engines don’t like broken links and will punish sites that have them. Instead of using numbers for the titles of pages of your site, use text and include your keywords in those titles.

Streamline your website

Websites that load quickly are favoured by search engines, so remove any unnecessary features. Common culprits include plug-ins, flash graphics, large images and music players.

Rename your images


Include a range of keywords throughout the titles, descriptions and alt attributes of the images on your site. Rename the image files to make them relevant to your site. So for example, rather than calling a file c4321.jpg, rename it to improve the SEO – ‘Birmingham personal trainer.jpg’ is much better.

Keep your website up to date

Sites that change regularly perform better than static sites. That’s why directories, such as Wikipedia, and blogs do as well as they do. Regularly blogging on your primary topic will help you get up the rankings.

Ensure that your site gets indexed by the major search engines.

Many search engines will find and index your web pages automatically but don’t take it for granted. If the big three aren’t crawling your site, you can manually make sure that you are.

Get some incoming links.

Inbound links are really vital to a successful SEO strategy, but don’t go paying a fortune for a whole load of external links. Instead, create plenty of quality content on your site and start guest blogging on other sites. Links need to arise naturally from relevant sites.Of course, once you make a few contacts you can ask them for reciprocal links.

Pick a domain name and stick to it

The older the URL, the more the search engines like it. Take some time to decide on a good domain name and don’t change it unless you absolutely must.

Fresh And Unique Content For Your Website Because Content Is King

Content needs to be well written by human hands. Computer generated text can be spotted by the search engines and your site will be penalised for it. Seo company Birmingham can provide original copy from professional writers.

These are just a few simple tips to help you improve the performance of your website. It takes time to build a web presence and there are no short cuts. However, if you take the time and stay patient, you will reap the benefits in the end.

Source : Click Here

Benefits of SEO Marketing in Birmingham

Search Engine Optimization Marketing is a digital marketing discipline that focuses on growing visibility in non-paid search engine results. SEO encompasses both creative and technical elements required for improving the ranking of a site, drive traffic and increasing awareness in search engines. 

Understanding the benefits of SEO marketing is a valuable and necessary task when trying to make a decision whether or not it’s the right fit for you and your company. It might be time-consuming and full of jargons, but the advantages that SEO Birmingham bring to the table can do a great deal for you. Here are few benefits that SEO marketing can bring in Birmingham.

Target Audience

SEO marketing grabs the attention of your target audience at the right time. Research show that a significant percentage of people who research online know what they are looking for. Otherwise, the customer wouldn’t have used the keywords you are targeting. This means that your content and ads are getting to a highly engaged target audience, who are actively looking for offers like yours.

Easy and Quick to Implement

Setting an SEO marketing campaign is easy and speedy. Though it might take some while until you can see the full impact of a campaign, it is highly configurable, flexible and can be set up in a few hours. Changes can be done on an ad basis so as to tailor the web content, keywords and looking at the behavior of the audience.

SEO Marketing is Measurable

SEO marketing allows for accurate success tracking and deep, focused campaign analysis so as to continually optimize your keyword, the amount of money you spend and word content you use. Whatever your focus is, you can exactly tell how much value you are generating from this campaign and advertising channel. This helps in making more educated decisions when it comes to budgeting.

Help in Raising Brand Awareness

SEM not only assist in generating qualified traffic to your websites but contribute in increasing brand awareness too. The higher your service and product ranks in search engines, the more likely your consumers will visit your site and prefer you or even make a quote with you.

Long Term Higher Rankings

A site designed with off-site SEO and on-site SEO factors been taken into consideration should continue to rank for a set of specified keywords in a long time. Stopping an SEO campaign will not immediately impact a site’s ability to rank the same way turning off a pay per click campaign would.

Usability

User experience is becoming more important as a ranking factor and should be included in your professional SEO marketing services. In the effort to making your website easier to navigate for search engines, SEO helps to make your site more navigable for users. Seo involves rearranging the site’s links and architecture making it easier to find and navigate. This helps users in finding your information.

The more your content rank in high positions in search engines, the more chances you have for users to see your content making them associate with your brand. With the best SEO marketing Birmingham, your web can rank on the first pages increasing the clients to your site.

Source: Click Here