How To Choose Best SEO Agency For Your Business

Your brand is vital to your business and, unless you’re very talented, you’ll probably want to employ a branding SEO Birmingham agency to help you come up with a full branding solution.

But how do you know which one to choose? There are thousands of branding seo agencies in the UK and they range from small freelance operations, through small boutique outfits, right up to the huge, corporate agencies. Here we offer some common sense advice on how to select the right Seo agency for you.

Stay local

If you can, choose a local agency, or a large one with a nearby branch. If you are in the Midlands, try to find a suitable Branding seo agency in Birmingham, or another nearby town or city. You’ll need to meet with them several times and face to face is still so much better than video conferencing or pinging emails back and forth, particularly for creative activities like branding. You don’t want to have to travel up to a Branding SEO Agency in Birmingham in you’re down in Exeter, and of course, vice versa.

Get yourself a short list

Study the websites of the branding seo agencies in your area. Look at their portfolios and read about the ethos of the company. It is important that you feel you are dealing with like minded people with experience in your particular sector. Use this research to create a short list of three to five birmingham seo agency and meet with them all.

Make the most of your initial meeting

Be prepared for your first meeting with the agency. Explain what your business does and take along any examples of logos or designs that you already use. Try to take a folder full of ideas so that the agency can see what kind of image you require. Explain what you need from them. Do you need a name, a website design, logos, slogans?

Make a comprehensive list of questions and make sure they all get answered. Once you get to know the agency staff a little, try to think about whether you could see yourself working closely with them. Natural chemistry is important here, trust your instincts.

Be open about your budget

If you are on a tight budget, some of the larger agencies may not be able to help you. It’s worth being up front about how much you can afford to spend right from the off. It saves wasting time with unnecessary meetings.

Differentiate yourself

You need to get across to the agency what it is that makes you different to, and better than, your direct competitors. Their job is to use that information to come up with a brand that conveys your ‘edge’ to the public. All agencies will have portfolios of work that they can show you. You need to look for variation in their work. You want to see that they incorporate their clients’ ethos into their work to produce differentiated brands. The last thing you want to shell out for is an ‘off the shelf’ solution.

Do they appear to want you?

Branding is a creative process and to do it right, the agency needs to be enthusiastic about you and your business. You shouldn’t feel like just another client. You need to see that the agency staff are keen to get the project and are excited by the challenge.

How do they follow up after your meeting? Do they email to say that they enjoyed it and are keen to work together? Do they come up with any initial ideas? Or do you hear nothing from them, or receive a generic email or phone call? A branding agency needs to want you as much as you want a quality brand.

Source : Click here.